Print Communications
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Sell Sheets
Called by many different names – sell sheets, sales sheets, data sheets, cut sheets, one sheets, or flyers – these single page marketing tools provide a burst of information about a product or service. Carefully crafted to make an immediate positive impression, sell sheets focus on benefits while highlighting features that entice the customer into action.
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Brochures
With more physical space than sell sheets, multi-page brochures can provide a virtual tour of your product or service, highlighting features, benefits, uses and specifications. The inclusion of folds allow for better separation of content for added emphasis and impact.
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Press Releases
Press releases are as powerful for your business as advertising, and they’re practically free!. Press releases can promote any new development at your company. They can be sent to media, but are just as effective when given to clients or posted on your company website. Press releases add a level of legitimacy and importance to your marketing strategy.
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Case Studies & White Papers
Case Studies are a valuable marketing communications tool that provide credibility, education and validation that potential customers need. They examine a specific experience, a stated problem, and how your company’s solution worked. White Papers offer a research-style look at general business problems and how your company can solve them.
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Marketing Plans
Every organization benefits from a marketing plan. It focuses the marketing effort, creates a strategy and actionable tactics, identifies messages and positioning, defines a set of marketing activities and eliminates needless spending. Marketing Plans should be the starting point for all marketing activities.
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phase-technology.com
Wrote content for the entire website. The web copy uses carefully chose keywords throughout for search engine optimization. Created the sitemap, navigation and flow of the site, developed the site’s visual design and made photo selections.
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swigonassociates.com
This small business wanted to create an identity for their specialized services, exuding professionalism and personalized warmth. Wrote all original copy, as well as complete design, photo selection and coding for their first-ever website.
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marianneritter.com
An independent consultant wanted to have a site for potentials clients to find out more about her services. Wrote all content for the site, using the same copy for a complimentary print piece to reinforce the marketing message.
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E-Newsletter
Wrote all content for "InPhase," a quarterly e-newsletter with industry-related and “soft sell” articles.
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Email Campaign
Wrote all content for this series of three targeted customer email blasts, reinforcing messages in a print brochure and press release that coincided with new product introduction.
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